I’ve worked in the digital marketing industry for over seven years, working in various roles and moving from agency to in-house. Now, I am a Global eCommerce Specialist for a large Finnish group, working on some amazing home brands loved around the world. I’ve always enjoyed working in the industry I do, more so since starting my current role. So, I spend a lot of my free time keeping abreast of what’s going on, new developments, and how I can improve in my role. That’s where I wanted a space on my blog to share my learnings, knowledge and tips for anyone who is remotely interested in digital marketing.
We all look at our blogs and want more, don’t we? On the daily I am trying to think of ways I can improve my blog’s online presence and increase my traffic. Today I want to share with you some simple SEO tips to improve your blog’s presence in search engines. You heard me – […]
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One thing I use daily, both professionally and personally, is Google Autocomplete and it’s likely a feature you use but haven’t given much thought. It’s a feature I used to overlook massively and never used to its full advantage – other than saving myself some time by not having to type out my full search […]
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If you like to keep track of your blog’s performance, then Domain Authority (DA) is probably a term you’ve come across before. If not, no worries, as I’ve created this post to hopefully help clarify the basics of what domain authority is, plus how to improve it over time. What is Domain Authority? Simply put, […]
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Oh boy. If you’re in the blogging world, you’ve probably come across a no follow link or a do follow link before, or perhaps heard of these. Am I right? At first, many of us would look on in confusion with a slight brow furrow as if to say, ‘What the fudge?’. Don’t worry, the […]
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There are so many tips to share around optimising your blog for search engines to effectively crawl your site and give it the credit you deserve. But I guess time is of the essence and maybe you’re looking for those quick and easy steps to improve your blog’s SEO – am I right? One of […]
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I recently shared some simple SEO tips to help improve your blog’s presence in search results; one of those SEO tips was image optimisation. Image optimisation isn’t just about reducing the file size, it’s also about your ‘image SEO’ – improving this will help your images to rank on image search result pages such as […]
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I recently shared some simple SEO tips and that’s when I mentioned the best SEO WordPress plugin – that my friends, is Yoast SEO. The Yoast SEO plugin is a gamechanger if you’re serious about optimising your website and increasing your chances of getting more organic and quality traffic to your blog. I’ve used the […]
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Open rate is one of the key metrics you should be focusing on when it comes to email marketing. Without a strong open rate, or any opens at all, you’re unable to get your campaign in front of your audience via this channel. There are many ways to improve email open rates but before we […]
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Over the last three years, email marketing has played a big part in my career. From building an email strategy to the execution of email campaigns, email marketing is an extremely valuable and effective marketing campaign and should be utilised by all businesses in my opinion. However, it doesn’t stop at setting up an account […]
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