I’ve worked in the digital marketing industry for over seven years, working in various roles and moving from agency to in-house. Now, I am a Global eCommerce Specialist for a large Finnish group, working on some amazing home brands loved around the world. I’ve always enjoyed working in the industry I do, more so since starting my current role. So, I spend a lot of my free time keeping abreast of what’s going on, new developments, and how I can improve in my role. That’s where I wanted a space on my blog to share my learnings, knowledge and tips for anyone who is remotely interested in digital marketing.
Affiliate marketing is a great channel for growing a business, as well as earning an income as an affiliate yourself. Let’s chat about what is affiliate marketing and how does it work. For newbies, I agree it’s complex to wrap your head around but I hope this post helps to explain at least the basics […]
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How do you truly know the tactics you deploy in your email marketing campaigns are working for you? Is it simply because you like the look of the data? If so, now is the time to start A/B testing to see what your subscribers truly engage with. What is A/B Testing? A/B testing, or split […]
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I’ve shared various tips on how to improve your SEO in the past but as more and more people make the switch to online in their business and marketing efforts, I realise not everyone understands SEO. What Is SEO? Firstly, SEO stands for “search engine optimisation” and is a practice we follow to optimise our […]
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