Marketing

I’ve worked in the digital marketing industry for over seven years, working in various roles and moving from agency to in-house. Now, I am a Global eCommerce Specialist for a large Finnish group, working on some amazing home brands loved around the world. I’ve always enjoyed working in the industry I do, more so since starting my current role. So, I spend a lot of my free time keeping abreast of what’s going on, new developments, and how I can improve in my role. That’s where I wanted a space on my blog to share my learnings, knowledge and tips for anyone who is remotely interested in digital marketing.

What is Domain Authority

What is Domain Authority?

21st July 2020

If you like to keep track of your blog’s performance, then Domain Authority (DA) is probably a term you’ve come across before. If not, no worries, as I’ve created this post to hopefully help clarify the basics of what domain authority is, plus how to improve it over time. What is Domain Authority? Simply put, […]

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Follow vs No Follow Links

Follow vs No Follow Links | What’s the crack?

12th May 2020

Oh boy. If you’re in the blogging world, you’ve probably come across a no follow link or a do follow link before, or perhaps heard of these. Am I right? At first, many of us would look on in confusion with a slight brow furrow as if to say, ‘What the fudge?’. Don’t worry, the […]

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